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News from The Salvation Army GeorgiaThe Weather Channel Teams Up with Aaron Neville and The Salvation Army on Holiday CD ATLANTA (November 5, 2009) - The Weather Channel (TWC), in partnership with singing legend Aaron Neville and The Salvation Army, announces the release of "Holiday Party," a holiday music compilation album. The CD features the single "Please Don't Forget" by Aaron Neville, and a portion of the proceeds from the single and the CD, both available by download from theweatherchannelmusic.com, will be donated to The Salvation Army's Red Kettle Christmas Campaign. "We are very excited to expand The Weather Channel music collection with the release of our new holiday album, 'Holiday Party,'" said Robyn Coward, director of licensing and merchandising for The Weather Channel. "The timing of this campaign aligns perfectly with the holiday season and the recent launch of theweatherchannelmusic.com." "Holiday Party" features a mix of upbeat and festive music. Along with classic holiday songs, the CD offers the all-new single "Please Don't Forget" by Grammy Award-winner Aaron Neville. A song about true joy and peace received from helping others, "Please Don't Forget" follows in the tradition of the "original" Salvation Army Christmas song "Silver Bells," which also is performed by a Salvation Army brass band on the CD. "Silver Bells," inspired by the iconic Salvation Army bell ringer, was originally recorded by Bing Crosby in 1950. Neville also lends his voice to the holiday clasics "White Christmas" and "Go Tell It On The Mountain" from his album "Christmas Prayer." "Holiday Party" features other well known artists such as Ray Charles, The Beach Boys, Amy Grant, The Salvation Army Ensemble, One Approved, Matt Belsante and Blessing. Classic holiday songs include "All I want For Christmas," "Little Drummer Boy," The Charlie Brown Christmas Theme and others. "One of the sounds I love about the holiday season is the 'ring ring' of Salvation Army bells at Red Kettles. It brings hope, happiness and awareness to so many around the U.S. It's such an honor to partner with The Salvation Army and The Weather Channel on this holiday collection and new song. 'Please Don't forget' is just a reminder to reach out a hand to our brothers and sisters who may need a little extra help this holiday season and every season for generations to come," said Aaron Neville. Aaron Neville will appear for the special premiere of "Please Don't Forget" Friday, Nov. 20 on Wake Up with Al, The Weather Channel morning show hosted by Al Roker and Stephanie Abrams. The Weather Channel, Aaron Neville and The Salvation Army also have joined forces to promote the single and the CD. TWC will support the effort from weather.com as well as on air. The single "Please Don't Forget" - available exclusively on the "Holiday Party" CD - and the full CD will both be available for purchase and download from theweatherchannelmusic.com. "Holiday Party" will be distributed to the retail market via EMICMG Distribution, a subsidiary of EMI Music. The CD will be available at major retailers such as Wal-Mart. "The Salvation Army has a strong musical tradition so this partnership is a natural fit," said Major George Hood, national community relations and development secretary for The Salvation Army. "This is an excellent way for people to help their neighbors in need by supporting the Red Kettle Campaign while enjoying some great music in the process." The release of "Holiday Party" follows past CD release successes from The Weather Channel. In December 2007, TWC's debut album "The Weather Channel Presents...Smooth Jazz" hit number one on Billboard's current contemporary jazz charts and became a top-20 seller on Amazon.com. In spring 2008, a second "Smooth Jazz II" compilation was on Amazon.com's Top-40 list for several weeks. Both CDs are available at www.weather.com/store, Best Buy and Amazon.com. About The Weather Channel Companies - The Weather Channel Companies (TWCC) is made up of The Weather Channel Network (TWCN), The Weather Channel Interactive (TWCi), and Weather Services International (WSI). The Weather Channel is based in Atlanta and is seen in more than 99 million U.S. households. TWCN also operates Weatherscan, a 24-hour all-local weather network, The Weather Channel Radio Nework, and The Weather Channel HD. TWCi, which includes the weather.com site, The Weather Channel Desktop and The Weather Channel Mobile, reaches more than 40 million unique users online each month and is the most popular source of online weather, news and information according to Nielson//NetRatings. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortuim made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press. About The Salvation Army - The Salvation Army, an evangelical part of the universal Christian church established in 1865, has been supporting those in need in His name without discrimination for 129 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. 82 cents of every dollar spent is used to support those services in 5,000 communities nationwide. For more information, go to www.salvationarmyusa.org. About Aaron Neville - Aaron was the first Neville to burn his way up the national charts when "Tell It Like It Is" hit number one in 1966. The Neville Brothers, with Aaron as one of the lead vocalists, went on to record a series of memorable albums, including Yellow Moon (for which Aaron wrote the title track). Aaron's solo career hit another high in the Nineties when Linda Rondstadt and George Massenburg produced Warm Your Heart. He won two Grammies for his duets with Linda Ronstadt on "Don't Know Much" and "All My Life," both Top Ten hits. In 1994, he won Best Country and Western Vocal Collaboration with Trisha Yearwood for "I Fall to Pieces." In this same period, he also won Best Male Singer two years running in the Rolling Stone critics' poll. After five decades of consistent hit-making, Aaron Neville has, in the words of one Rolling Stone writer, "reached a highpoint in a career marked by artistic superlatives. Bring It On Home-The Soul Classics is an album for the ages and Neville's most remarkable work to date." Aaron continues to record new music and tour internationally with both The Neville Brothers and with is Quintet feathering Charles Neville. For more information, go to www.aaronneville.com. Daughtry Salvation Army Cowboys Video
JCPenney and The Salvation Army Launch Largest Online Angel Giving Tree Program
The Web site is: www.JCP.com/angel "In a year when so many need help, the new online Angel Giving Tree program will extend our reach and make it easier for our customers and Associates to give back this holiday season," said Mike Boylson, executive vice president and chief marketing officer for JCPenney. "By leveraging the strength of jcp.com, we are helping to modernize an American tradition - the Angel Tree program - and creating an innovative way to help families in need in our communities across the nation. Launching this program with The Salvation Army allows us to elevate our support for a cause that is extremely important to our customers and Associates, underscoring our focus on the 'Joy of Giving' this holiday season." The new online Angel Giving Tree program builds on the legacy of The Salvation Army's Angel Tree program that has been in operation for more than 40 years. "We are excited about this new online Angel Giving Tree program with JCPenney that will allow The Salvation Army to build upon a great Christmas tradition by reaching a new online audience," said Major George Hood, national community relations and development secretary for The Salvation Army. "With the winter months around the corner, we appreciate this opportunity to inspire the American public to make a better Christmas for the millions of children and seniors living in poverty. One small gift can bring joy to a Salvation Army Angel this Christmas." Created in collaboration with JCPenney partners Razorfish, Akamai Technologies, Sapient and Tata, the online Angel Giving Tree program allows customers to adopt an Angel at jcp.com/angel and conveniently shop for them online at jcp.com, in JCPenney stores or at any location they choose. In a few easy steps, customers can visit the site to request an Angel by location, age range and gender. An Angel who matches the criteria will be e-mailed to the customer along with a list of needed items. The confirmation e-mail will also include a link to view drop-off locations in the customer's area and ship-to addresses for online orders. In collaboration with FedEx Ground, Angel Giving Tree gifts purchased through jcp.com can be shipped free of charge to any one of the 1,200 Salvation Army collection centers nationwide - putting the entire selection, shopping and delivery process at the customer's fingertips. Supporting the online Angel Giving Tree program will be a multimedia marketing campaign including in-store, print, online and e-mail advertising as well as social media initiatives through Facebook Connect. JCPenney Facebook fans will be able to access the Angel Giving Tree website directly as well as post and share their Angel adoption with their friends. The online Angel Giving Tree program builds on JCPenney's legacy of operating in an ethical and socially responsible manner. In 2007, the Company launched its Corporate Social Responsibility (CSR) initiative - C.A.R.E.S. - stemming from the vision that JCPenney cares for its Community, Associates, Responsible Sourcing, Environment and Sustainable Products. The Company's commitment to social responsibility reflects its philosophy that "Every Day Matters" - for its customers, Associates, communities, investors and suppliers. Additional information on JCPenney's CSR initiatives can be found at http://www.jcpenney.net/about/social_resp/default.aspx # # # Salvation Army Public Relations: JCPenney Public Relations:
Kroger "Round Up" Campaign Raises $117,000 for Flood Victims (October 7, 2009) - The Kroger Company, in partnership with The Salvation Army and WSB-TV Channel 2, raised $117,060 to help victims of Metro Atlanta's recent flood. Throughout the Round Up campaign, Kroger customers were able to easily contribute to recovery efforts by simply rounding up their grocery bills to the next dollar. The Kroger Company has been an underwriter for WSB-TV's Family 2 Family community outreach for many years. WSB-TV public affairs director, Joselyn Dorsey said the Round Up idea was the brainchild of Glynn Jenkins, director of communications for the Kroger Company. "When a disaster strikes, we're on the phone with each other saying 'what can we do,'" said Dorsey. In addition to the Round Up campaign, the Kroger Company donated 48,000 bottles of water to The Salvation Army and $50,000 worth of gift cards. The Salvation Army will distribute those cards to flood victims in need of groceries and other essentials. Money raised from the Round Up campaign will help purchase food, water and cleaning kits for those in need. The kits include mops, push brooms, brushes, bleach, gloves and masks. Approximately 130 Kroger stores participated in the Round Up Campaign. Copyright 2009 by WSBTV.com The Salvation Army Goes Paperless: Releases First-Ever All Online Annual Report Alexandria, VA (September 29, 2009) - For the first time ever, The Salvation Army released its 2009 National Annual Report exclusively online covering the 2008 fiscal year (October 1, 2007 to September 30, 2008). The annual report's digital format allows The Salvation Army to broadly communicate with its donors in a way it has never done before. The layout uses interactive financial charts, and emotional video testimonials from clients and Salvation Army officers and staff to shed light on the impact of the nonprofit organization throughout the year.
"The digital annual report captures the work of The Salvation Army - and the stories of those we help - in a way that a paper report can't," said Major George Hood, National Community Relations and Development Secretary for The Salvation Army. "As more and more donors move online to learn about charities, this is one more way to quickly and easily learn about how charitable contributions are being used to help those in need."
By developing an online annual report, The Salvation Army has done away with thousands of paper annual reports that will no longer be printed. The environmentally friendly shift to a digital format lets the Army reach a broad audience, while reducing the need to produce and distribute the printed version by mail every year. Users will still have the ability to print a formatted version of the document from their own computers.
The report also demonstrates The Salvation Army's forward-thinking approach to communicating with the public by targeting a new and younger audience of Internet users. With an extremely progressive platform that highlights the Army's critical work over the past year, the report combines the best aspects online communication.
"I have never seen an annual report from any organization that connects with people on an emotional level like this one does, yet also has the ability to reach such a wide group of Salvation Army supporters." said Major Hood. "The annual report is a testimonial that the Army will provide services at the point of need and will work with our supporters and help our clients through these challenging times just as we have for nearly 130 years."
The report was created and produced by Dallas-based independent advertising agency The Richards Group and the agency's digital arm, Click Here. The two companies developed an easy-to-navigate story that allows the online audience to actively connect with The Salvation Army according to their specific interests in the organization . The report also includes video message about the Army's overall vision and work, told through the eyes of National Commander Israel Gaither and clients' personal testimonials.
In particular, the "Our Stories" section of the annual report tells compelling personal stories of Salvation Army clients through video testimonials. The individuals and families included received help and guidance through a variety of Salvation Army programs nationwide. Programs featured in the stories include Families and Individuals in Transitional Housing (F.A.I.T.H.) in Sarasota, FL; Caring Partners Adult Day in Rochester, MN; and Keep a Job in Wilmington, DE. Each video provides the audience with a first-hand account of how The Salvation Army can change someone's life in a year for the better.
"The interactive format engages and educates current and potential donors in a more meaningful way," said Stan Richards, founder and principal of The Richards Group. "Audiences can now actually see where and how The Salvation Army is investing its time and money and hear directly from the beneficiaries."
The Salvation Army will continue to produce the digital annual report for future fiscal years, providing new financial information as well as new testimonials from those served by the organization. The Salvation Army's annual report is available at annualreport.salvationarmyusa.org.
About The Salvation Army
The Salvation Army, an evangelical part of the universal Christian church established in 1865, has been supporting those in need in His name without discrimination for 129 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. 82 cents of every dollar spent is used to support those services in 5,000 communities nationwide. For more information, go to www.salvationarmyusa.org.
The Richards Group
The Richards Group, located in Dallas, is the largest independent branding agency in the nation. Agency clients include the standard-setting brands of Advance Auto Parts, Amstel Light, Bridgestone, Chick-fil-A, Firestone, Fruit of the Loom, The Home Depot, Motel 6, Orkin, Patrn, Red Lobster and Zales. Total billings for the agency were $1.25 billion in 2008. The Richards Group can be found at richards.com.
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View our current annual report online.It's an interactive Web site full of charts, graphs, visuals, and emotional testimonials from clients and Salvation Army officers and staff to shed light on the Army's impact in local communities nationwide throughout the year.
Target Donates $100,000 to Georgia Flood Relief As part of this commitment, $10,000 in Target GiftCards were given to teachers and students at Clarkdale Elementary School in Austell, GA. The school was evacuated after prolonged rains caused the Sweetwater Creek to overflow, nearly submerging the school and devastating homes in the surrounding area. Leaders from local Target Stores presented the GiftCards, which will be used to purchase basic necessities for teachers and students affected by the flood, to school officials on Thursday Oct. 1 at Austell Imtermediate School in Powder Springs, GA. In addition to its donation to Clarkdale Elementary, Target is providing the following items to assist in flood relief efforts throughout northwest Georgia: 3,000 food releif kits (which include items such as granola bars, tuna and other food items), and 3,000 toiletry relief kits (which include toothpaste, toothbrush, body wash or bar of soap, hand sanitizer and deodorant) were given to The Salvation Army of Atlanta. The kits were distributed by Target and Salvation Army volunteers last weekend. "We extend our thoughts of comfort and hope to all who have been impacted by these floods, including the students of Clarkdale Elementary School," said Laysha Ward, president, Community Relations for Target. Target will continue to work with local relief agencies and emergency repsponders to assist with disaster relief needs. FedEx Delivers For Atlanta For more than 8 years, FedEx has remained committed to the work of The Salvation Army Disaster Response Services. Our support enables The Salvation Amy and its emergency response personnel to be among the first to reach the site of devastation and immediately begin providing material, physical and emotional comfort for both survivors and first responders. Additionally, FedEx provides more than $1 million yearly to the Red Cross Annual Disaster Giving Program that provides support to Red Cross so they may respond to large scale disasters such as the severe flooding in Atlanta. Our support of the Red Cross helps to provide volunteer support, food, shelter and comfort kits to those in need. Visit csr.fedex.com to find out more about FedEx disaster preparedness and relief initiatives. About FedEx FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $34 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world's most admired and trusted employers, FedEx inspires its more than 275,000 team members to remain "absolutely, positively" focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, visit news.fedex.com. # # # Salvation Army Responds to Atlanta Area Floods
Salvation Army Wins $391,258 on Target's Facebook This generous contribution from Target will allow existing library and educational projects to continue in their growth and development in Salvation Army Corps Community Centers across the United States. This gift will enhance the $1 million grant Target gave to The Salvation Army several months ago. The Salvation Army is proud of its partnership with Target and works to strengthen the relationship as they creatively move toward alleviating the burdens caused by the impact of the country's economic circumstance. Salvation Army Builds New Cabins for Camp Grandview The camping experience has been special for generations of youth who come from corps around the State of Georgia, Boys & Girls Clubs and service centers. Camp Grandview also hosts Women's Camp, Men's Camp, Scrapper's Retreat, Older Adult Camp, and the annual Family Camp. The new housing units will make an already wonderful mountainous retreat more special for those who come for its programs and scenic view. Vote Salvation Army on Target Facebook Other participating charities include the Breast Cancer Research Foundation, Feeding America, HandsOn Network/Points of Light Institute, Kids In Need, Parent Teacher Association, National Park Foundation, Operation Gratitude, Red Cross, and St. Jude Children's Research Hospital. Target will announce its charity awards May 26. The Jonas Brothers Support the Red Kettle For the past 11 years the Dallas Cowboys Thanksgiving Day game halftime show has officially launched the Red Kettle Christmas Campaign on a national stage, becoming annual holiday tradition. Since the partnership began in 1997, the annual Red Kettle campaign has raised more than $1 billion, which has helped the Army to serve 30 million people each year nationwide. Last year, the campaign raised a record $118 million. Previous halftime performers include Kelly Clarkson, Carrie Underwood, Sheryl Crow, Destiny's Child, Toby Keith, LeAnn Rimes, Creed, Jessica Simpson, Billy Gillman, Clint Black, Randy Travis and Reba McEntire. Read More Hurricane Gustav Storms Gulf Coast Salvation Army Responds to Tropical Storm Fay "Angels" Deliver Gifts The Home Depot Donates $20,000 to Assist Salvation Army Partnership with Habitat for Humanity Salvation Army Provides Assistance as Tornado Causes Serious Damage and Deaths in Americus Real Needs Result In Increased Service This Year! The economic downturn we are experiencing in the nation has had a dramatic impact on some of our most vulnerable fellow Georgians. More than 30,500 people have received emergency financial assistance from our Corps Community Centers in
More than 30,500 people have received emergency financial assistance from our Corps Community Centers in Georgia this fiscal year compared to 54,475 in all of last year. Division-wide we are experiencing a 12% increase in those seeking help. Many folks are having a harder time making paychecks last until the next check comes in.1/2 The price of gas and food has forced many to seek our help.1/2 Fourteen of our Corps Community Centers have already served more people this year with financial assistance than they did all of last year, and the other Corps Community Centers are quickly approaching that milestone. To give you a snapshot of what we are seeing; Dalton has seen a 165% increase, Toccoa has experienced a 221% increase, Valdosta increased 155% and Macon has seen a 121% increase in service. As you can imagine, this demand on our resources has greatly taxed our ability to serve. The summer months are tough times with donations typically falling off while people are away on vacation. We do not expect the demand to lessen and our ability to meet these increased needs will depend on how well our friends support their local Salvation Army.1/2 Times may be tough for you too, but any contribution will help. If you are able to make a gift please consider our less fortunate neighbors here in Georgia. CLICK HERE TO GIVE ONLINE, and thank you!
SALVATION ARMY RESPONDS TO SEVERE WEATHER IN GEORGIA May 11,2008 Early Mother's Day morning severe weather hit the central Georgia area leaving a path of destruction and cutting power to thousands. Salvation Army disaster teams responded immediately by setting up emergency feeding and hydration operations. THE SALVATION ARMY IN MYANMAR (BURMA) RESPONDS TO CYCLONE NARGIS
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ATLANTA, GA (September 23, 2009) - In the devastating aftermath of an un-named storm, the Metro Atlanta area and surrounding counties became victim to unprecedented flooding on Monday, September 21, which washed out highways, closed schools, caused mud slides, stalled cars and sadly, took the lives of several citizens. The Salvation Army immediately responded in the early morning hours Monday by deploying three (3) mobile feeding units to impacted areas in the nearest vicinity of Douglas, Carroll, Gwinnett, and Stephens Counties. The Army will continue with both short-term and long-term recovery efforts after floods recede.
The economic downtown we are experiencing in the nation has had a dramatic impact on some of our most vulnerable fellow Georgians.Privacy Policy | Financials | Find a Location | FAQs | Contact Us